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On Your Marks, Get Set, Explore! HOKA reveals the best holiday hotspots for running enthusiasts in Europe

Kanchan Nath

- June 12, 2024

Running enthusiasts, lace up your trainers and get ready for the ultimate fitness-friendly holiday this summer! According to a new study, Spain has emerged as the top holiday destination for runners, scoring 48.26 in the comprehensive index, which analyses eight metrics across all European countries*.

The research, conducted by running experts at HOKA, measures Instagram hashtag data, Google search volumes, number of spas, pollution levels, average daylight hours, average temperatures, and the presence of national parks. Spain secured the highest ‘Runcation Rating’ when averaging scores across all metrics, followed by Malta, Portugal, France and Finland.

The rising trend of “runcations” or running holidays has seen a significant 22% increase in Google search interest over the past year, with social media platforms like TikTok and Instagram showcasing the excitement of running in new and picturesque locations. More than 288,000 running-related hashtags have been shared on Instagram by runners across Europe showcasing their stunning run routes and videos tagged with #runcation have amassed over 745,000 views on TikTok.

Spain topped the index, thanks to its 14 national parks, warm average temperature of 14 degrees celsius, approximately 2,796 average annual daylight hours, and low pollution levels. Malta secured the second spot with a Runcation Rating of 47.62, boasting the highest average temperature across all countries at 20 degrees celsius, coupled with over 30km of waterfront paths and three UNESCO World Heritage Sites. Portugal completes the top three with 46.65, followed by France and Finland which scored 44.44 and 44.11 respectively.

Despite Spain’s overall victory, Iceland stood out on individual metrics, showcasing the most spas per 100,000 capita – 18 – and Strava downloads per 100,000 capita – 3,461 – respectively. Whilst Belarus scored highest on Google searches for “running” and “marathon” and Czechia shared the most running selfies, with approximately 98,000 Instagram post using #RunCzech.

As the rise of runcations shows no signs of slowing, beginner and veteran road runners are encouraged to choose a shoe that provides cushioning and support from the get-go. In January, HOKA launched its all-new Cielo X1, the latest addition to its road racing lineup and highest energy return shoe. Designed with dynamic cutouts for weight savings, the ultra-fast road racer features a winged carbon fibre plate between two layers of resilient PEBA foam for the ultimate running experience.

The methodology involved scoring each European country a rating between 1 – 100 across the eight data points, with an average score determining the final runcation ranking.

 

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On Your Marks, Get Set, Explore! HOKA reveals the best holiday hotspots for running enthusiasts in Europe

Kanchan Nath

- June 12, 2024

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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