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Ongoing reopening in Asia Pacific, but the recovery road is long

Ongoing reopening in Asia Pacific, but the recovery road is long

Joe Cusmano

- October 27, 2021

More initiatives are being launched around Asia-Pacific as the region’s gradual opening of foreign travel markets continues.

Since the crisis, international travel in the region has remained minimal, owing to some of the world’s strictest border controls and slow vaccination rollouts. According to IATA data for August, international traffic in Asia-Pacific was still 93 per cent lower than in the same month in 2019.

However, the month of October saw a turnaround in the attitude of some governments that had previously focused on Covid suppression measures. Notable examples are Australia and Singapore travel lanes schemes, which allow fully vaccinated people to travel internationally.

By the end of the year, Singapore Airlines Group aims to be operating at 37% of pre-pandemic capacity. While this lags behind carriers in other parts of the world, it represents an improvement over existing capacity, which is less than a third of pre-pandemic levels.

However, Cathay Pacific passenger traffic remains flat in Hong Kong, which follows a ‘Zero-Covid’ approach. Cathay Pacific handled around 132,000 passengers in September, representing only 5% of pre-pandemic levels.

This serves as a warning that, even for those Asian markets that open up, the Zero-Covid strategy was pursued by several nations. Most notably, China, the region’s primary source of foreign traffic – means that full recovery is still a long way off.

International travel in Europe began earlier, and such was the intensity of demand last summer that Eurocontrol is now estimating that airline activity could return to 2019 levels as early as 2023. This was previously predicted to happen in 2024 at the earliest.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Ongoing reopening in Asia Pacific, but the recovery road is long

Joe Cusmano

- October 27, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats