Sabre Corporation , a  software and technology provider that powers the global travel industry today announced a new agreement with Japanese hotel chain Onko Chishin. The company, which prides itself on immersing guests in the local experience, will be using SynXis Booking Engine and SynXis Retailing to propel its hotels into the future of hospitality retailing, along with a raft of additional Sabre technology solutions.

Onko Chishin, which opened the world’s first Champagne concept hotel in 2024, has chosen a robust suite of solutions from Sabre Hospitality’s Distribution Studio. Together with SynXis Booking Engine and SynXis Retailing, this suite will enable Onko Chishin to increase engagement, trigger conversions, drive direct bookings, and enhance revenue by driving personalized guest experiences. Onko Chishin will be joining Sabre’s Global Distribution System to reach hundreds of thousands of travel agents, and guests, globally. It will also be using Channel Connect to simplify and automate distribution to nearly 600 Online Travel Agency (OTA) channels.

“As ‘A little evangelist of light in the community,’ we operate the ‘by Onko Chishin’ hotel brand with a strong sense of commitment. Building a reservation engine that reflects the brand image itself and, furthermore, selling all facilities on a single page was a significant factor in choosing Sabre SynXis technology. By harnessing the power of SynXis Booking Engine, SynXis Retailing, and Sabre’s comprehensive distribution suite, we aim to redefine the travel experience for our customers, providing them with greater personalization than ever before, and ensuring that increased numbers of global guests can enjoy the unique personalities of our properties and the communities in which they are based.” said Hiroko Arai, Global Marketing Director.

“Onko Chishin has such beautiful, unique properties, each with their own identities and experiences so we’re thrilled that this agreement will further grow Sabre’s presence in the Japanese marketplace while enabling Onko Chishin to reach a vast global audience of agents and potential guests,” saidFrank Trampert, SVP & Global Managing Director Commercial, Sabre Hospitality.“By using SynXis Retail Studio, they can bring their hotel policies, services, and experiences – whether that be ordering a particular bottle of Champagne or fishing with cormorants – into the heart of their booking processes, enabling truly personalized experiences for guests. Couple that with our distribution technology which will enable them to be found and selected by agencies and their travellers worldwide, and Onko Chishin has a powerful proposition for future growth.”