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Over 3 in 4 Europeans plan to travel this spring and summer

Over 3 in 4 Europeans plan to travel this spring and summer

Megha Paul

- April 14, 2022

Despite the uncertainty caused by the Russian invasion of Ukraine, and the ongoing threat of COVID-19, the desire across Europe for intra-European travel is undoubtedly strong. Three in four Europeans intend to take a trip in the next six months, with Mediterranean destinations having the highest appeal.

This is according to the latest research on Monitoring Sentiment for Domestic and Intra-European Travel – Wave 11 by the European Travel Commission (ETC), which provides insights on Europeans’ short-term travel intentions and preferences during the COVID-19 pandemic.

With summer approaching, an increasing share of Europeans (77%) are eager to travel between April and September 2022. Over half (56%) of them plan to visit another European country, while 31% choose domestic travel. Across all analysed markets, respondents from Italy, Spain, Poland, the UK, and Germany demonstrate the strongest optimism about taking a trip (>80%).

The survey results confirm that Europeans’ travel plans follow a seasonal pattern with sun and beach holidays (22%) being the preferred option for the coming months. The interest in city breaks (15%) and vacations by the water or coast (15%) also remains steady. In line with these holiday preferences, the popularity of Mediterranean destinations grows: Spain is the most favoured destination among Europeans travelling abroad between April-September 2022, followed by Italy, France, Greece and Portugal.

As summer approaches, most Europeans with travel plans intend to take a 4-6-night (33%) or 7-9-night (27%) vacation. Only 25% will opt for trips of 10 nights or longer, mostly family travellers. On the other hand, couples strongly prefer micro-trips (up to 3 nights). No matter the length of the trip, one in two travellers will take a flight to reach their next destination.

A rising share of European travellers are planning to spend €500-€1,500 (now 51%, +8% compared to the previous survey) with a respective drop in higher budgets (-8% for more than €2,000), potentially due to the growing concerns over inflation. At the same time, even though there is more certainty as to when and where the next trip will be, only 25% of travel-ready Europeans have fully booked, indicating a limited level of financial commitment. The European travel sector must ensure it is targeting last-minute holidaymakers this summer.

Luís Araújo, ETC’s president, said: “Our report demonstrates that European confidence in travelling is growing now that COVID-19 has largely become a fact of life. New uncertainties on the horizon, namely the ongoing conflict in Ukraine and the rising cost of living, are presenting challenges for the travel sector. However, ETC is pleased to see that in spite of these uncertainties, appetite for travel is still on the rise and the European tourism sector remains resilient.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Over 3 in 4 Europeans plan to travel this spring and summer

Megha Paul

- April 14, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats