OYO Hotels & Homes has announced that OYO Wizard has reached 1.5 million subscribers, contributing to around 25% of OYO bookings.

According to the group’s latest press statement, the repeat rate among OYO Wizard members is twice, compared to regular users. For Wizard hotels, in particular, 70% transactions by the program’s members are made on Wizard hotels, resulting in higher income as compared to non-Wizard ones.

Designed to recognise and reward frequent customers, the loyalty program includes guaranteed discounts, cashback, discount coupons and upgrades.

Over 6,000 hotels under OYO’s 9,000 hotels portfolio in India have already partnered with this program.

“The power of choice”

Aditya Ghosh, CEO of OYO, India & South Asia, said: “Customer experience is a priority for us and with OYO Wizard, we have created one of the most comprehensive loyalty rewards programs in the industry.

“With this paid program, we give our loyal customers the power of choice. We find it extremely rewarding to recognise loyal guests and strengthen relationships by providing highly-rated and curated hotels at the best price. With OYO Wizard, we strive to reach three to four times our customer base by the end of this year.”

Every fourth room in India is booked by a Wizard member on OYO today. Moreover, its members are saving four times of the subscription fees within the first 6 months of membership purchase, making it a compelling value proposition for guests.