The Pacific Asia Travel Association (PATA) is collaborating with the Asian Development Bank (ADB) to expand its Crisis Resource Centre (CRC) to provide further aid in the rapid, robust and responsible renewal of the Asia Pacific travel and tourism industry.
“Timely, accurate, and useful information is the need of the moment for our members as they manage their recovery from COVID-19,” said Trevor Weltman, chief of staff in PATA. “The generous support we received from ADB has allowed us to invest in bringing these essential tools to our region at this critical time. As 65% of PATA members polled had no crisis plans pre-COVID, the CRC will be a permanent offer from PATA going forward to continue meeting their evolving needs for crisis preparedness, management and recovery from this crisis, and beyond.”
The centre and Tourism Recover Monitor were launched in April 2020, to provide reliable and up-to-date policy statements, authoritative information, and tourism indicators from around the globe. The new CRC will officially be launched on 14 July.
The ultimate vision of the CRC is to lead, coordinate and sustain a comprehensive world-class digital resource for crisis response, management, and recovery for the Asia Pacific travel industry. In the immediate term, PATA believe Asia Pacific will be the leading force of tourism’s global recovery from COVID-19, as both an inbound destination as well as a robust source market.