Long-haul operator Gold Medal is seeing a strong start to peaks reporting an impressive 15 per cent increase in year on year sales to date. 

Top performing destinations for Gold Medal this year include Australasia, Indian Ocean and the Middle East up 37 per cent, 48 per cent and 20 per cent respectively. Africa has also seen a 22 per cent increase in bookings in line with the new product added to the 2017/18 brochure and after seeing Japan added to the programme for 2017, Asia is up over 50 per cent year on year.

Gold Medal’s luxury arm, PURE LUXURY, saw its biggest ever trading week since the brand launched 10 years ago with sales up 48 per cent year on year. 28 per cent of revenue for PURE LUXURY was brought in by brand new accounts in just one week, with a host of new agents booking with the luxury operator since the start of January.

Gordon McCreadie, sales and marketing director, Gold Medal, Travel 2, PURE LUXURY and Simply Luxury by Travel 2 commented: “We have had a fantastic start to peaks that would not be possible without the ongoing support from the trade.

“PURE LUXURY continues to go from strength to strength. To meet demand, we expanded our product offering in the 2017/18 brochure launched late last year with new destinations, tours and hotels which seems to already be paying off.

“We have some fantastic incentives running for both Gold Medal and PURE LUXURY to ensure our agents are equipped with the best offers, rates and deals to capitalise on this key booking period.”