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Philippine Airlines: No more job cuts in path to recovery plan

Philippine Airlines: No more job cuts in path to recovery plan

Joe Cusmano

- September 13, 2021

No further job cuts are planned, according to Philippine Airlines president Gilbert Santa Maria, as the flag carrier bets on the return of passengers and steady growth in cargo flights, which are deemed critical to the carrier’s multi-year recovery path.

Santa Maria stated that PAL would also emerge from Chapter 11 bankruptcy in the United States within a year following “intense” negotiations with creditors and lessors, the majority of whom eventually agreed to support its $2 billion debt restructuring.

Santa Maria’s assurance was given to PAL’s workforce, which was reduced by 30% earlier this year as the airline implemented a new business plan to survive the global health crisis.

“We’re already done with the job cuts,” Santa Maria said during a rare media briefing on Monday.

The airline chief, who was in New York overseeing the early stages of the Chapter 11 process, stated that his opinion could change if the pandemic significantly worsened business conditions.

He did, however, explain that PAL was preparing for the long haul, even though the company expects pre-pandemic demand to return no earlier than 2024 or 2025.

Santa Maria said they wanted to fly to new destinations, including Tel Aviv in Israel, and revive more local routes with new capital, a leaner balance sheet, and a smaller fleet of 70 aircraft from over 90 planes.

Given the high demand for transpacific shipments of medical, automobile, and electronic equipment, he suggested that PAL consider converting some of its aircraft to dedicated cargo freighters.

Another priority, according to airline CFO Nilo Thaddeus Rodriguez, is to improve customer loyalty and expand the Mabuhay Miles rewards programme.

He explained that there were other financial reasons for doing so.

Rodriguez stated that PAL needed $150 million to support operations after exiting Chapter 11 as part of the $655 million in new capital raised from owner Lucio Tan and other investors.

According to him, the collateral backing this “exit facility” included PAL planes and its Mabuhay Miles programme.

According to Presidential Spokesperson Harry Roque, the government has been assisting the flag carrier because it requires it for the repatriation of Filipinos as well as the delivery of vaccines and other pandemic supplies.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Philippine Airlines: No more job cuts in path to recovery plan

Joe Cusmano

- September 13, 2021

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats