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Philippines’ Smile video a tribute to front liners

Megha Paul

- April 9, 2020

As a tribute to all the front liners facing the threat of Covid-19, the Philippines’ Department of Tourism (DOT) released a video clip that captures not only their resilience but also the commitment to making a difference.

“Filipinos are known for their smiles. Even if we can’t see the smiles behind the masks, their warmth can be felt in acts of compassion and kindness. As we wait out the end of this challenging time, let us never forget to show the world who we truly are: a nation of caring and compassionate people,” the DOT said.

Titled ‘Smile’, the video was pieced together from existing user-created videos and photos already posted online in social media and the news media. It focuses on the men and women at the front line such as medical health workers, grocery and convenience store clerks, delivery men, basic services and utility crew members, and the police and military officers.

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Philippines’ Smile video a tribute to front liners

Megha Paul

- April 9, 2020

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats