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Pinterest reveals that research into stopovers is up 905%, solo adventures by 593%

Pinterest reveals that research into stopovers is up 905%, solo adventures by 593%

Christian Tolentino

- May 7, 2018

In a travel report that came from Pinterest, it showed that the planning process can bring as much happiness as the trip itself.

The findings come from people who use Pinterest to get travel ideas from more than four billion pins. In their 2018 Travel Report, they revealed insights into what people are searching and saving when it comes to holiday and travel planning. Here’s the summarised data collected by Pinterest:

Exploration trends     

The report says that more people are looking forward to long weekends (+167%). But aren’t we all? They’re also thinking about doing more stopovers (+905%) to explore more during business or leisure trips. This gives away a sense that people are being more spontaneous, looking beyond the usual destinations and going for secret spots (+83%). In addition, people are going independent as solo adventures are also up by +593%.

Eats and drinks

According to the study, aside from the destination itself, meals are also becoming the top draw for travellers. People who were searching for restaurant guides came up by +207%. Those who are diet-conscious, searched for vegan guides +218% more, a surge in popularity with people looking to eat with certain restrictions.

Wine-lovers are also in the spotlight as people heading to vineyards and tasting rooms saved more wine pins by +119%.

Trains and water mobiles

When it comes to transportation, train travel saw a rise in Pinterest as it increased by +136%. It’s a great way to travel around a scenic country, especially in Europe, with a chance to appreciate the countryside and enjoy small town stops. In addition, boating and river cruises also saw a +136% rise, from exploring coastline caves to scoping sea life.

Re-defining adventure

As mentioned, people are more into the experience of exploration nowadays. But adventure isn’t just about the adrenaline rush. People also want to see unexpected cities and new hobbies as they head out of town.

While wellness travel made the trends in 2017, this year, bike tours are the craze as it rose +142%. Also making waves are surf classes in trendy international locations, rising +260%. Other hobbies which also had the most pins and saves were photography workshops (+207%) and cooking classes (+81%).

Culture trips

In the mood for art? +84% of people are, as they pinned and saved art tours pins. An interesting data also showed people are heading towards destinations based on the filming locations of popular films and TV programmes such as Game of Thrones (+194%).

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Pinterest reveals that research into stopovers is up 905%, solo adventures by 593%

Christian Tolentino

- May 7, 2018

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats