The MEA region’s first IATA NDC-based travel search engine will be launched in Q2 travel technology firm TPConnects has revealed.

Ihlah.com or arihlah.com is a travel search website accompanied by top ranked mobile apps for travellers living in the region.

It allows them to source the best possible flight and hotel deals from various airlines and Online Travel Agencies in one streamlined, convenient and easy to use search engine.

Users will be able to search for flights and hotels according to their preference, compare prices and various offers and once selected ihlah.com will take them directly to the source to make the booking.

“Ihlah.com is the MEA region’s first travel search site targeting a market of 482 million internet users in the region and 232 million passengers who travelled by air,” explained Praveen Kumar, Chief Technology Officer, TPConnects.

“We help travellers with a comprehensive browsing experience to compare flight and hotel options and pricing from various suppliers while keeping shoppers engaged in a single tab. Ihlah.com presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants both local and global and enables shoppers to quickly find the best deal and place to book, whether from airline, hotel direct or with a third party aggregator website. Ihlah.com harnesses powerful yet simple to use technology based on IATA’s New Distribution Capability (NDC) that automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites”.

For registered users, to search and compare travel products on ihlah.com will be offered as free of cost, while it works on a Cost Per Acquisition and/or Cost Per Click business model with airlines, hotels and online travel agencies.

Ihlah.com will be launched worldwide in 2018.