About Joana Button

Investor, strategist, problem-solver, multi-award winner, nationally certified and senior HR practitioner of AHRI and over 15 years experience in senior leadership positions within travel, digital and tech.

During my time in the corporate world, I witnessed firsthand the destruction and devastation when companies go under and when leaders become part of the problem rather than the solution (myself included) so I know what NOT to do. I myself have failed many times, experienced executive burnout and even imposter syndrome.

And now, I help a number of startups and SMEs grow + scale by sharing my learnings, invest in and support business owners to help solve their organisational issues, execute their ideas and, future proof their organisations.

I do this through my proven process of success and, simple scalable solutions…with the ultimate aim of accelerating their growth and transforming their organisations into a viable, values and data-driven workplace.

My top five strengths per Gallup are Strategic, Command, Achiever, Competition, and Responsibility which means I instinctively see and find multiple paths to solve a problem, choose the best option based on facts and data allowing me to make decisions quickly and effectively. Creative by nature, passionate in spirit, innovative at heart, resourceful, and values-driven, I often challenge the status quo and think beyond the current norms and practices, my problem-solving ability, solutions-focused approach, and sense of humour helps ;)

I believe that automation is salvation, data is the key, culture is everything, and understanding the company’s WHY is the secret ingredient to success because it’s about driving behaviours instead of just focusing on the end results.

With that belief, I mentor leaders and individuals to be the best version of themselves they can be so they can serve the people they lead both at home and at work because my strength lies in seeing others\' potential, stretching them far beyond what they think they are capable of.

Integrity always leads me to do the right thing as I take full accountability and ownership of everything I do so others around me can always rely, trust and depend on me to ‘get shit done’ and deliver.

I\'m incredibly passionate about and open to helping in the following areas so please get in touch;
+ Volunteering, CSR & ISR (Industry Social Responsibility)
+ Startups & SMEs wanting to grow and scale especially within the Travel, Tourism, Hospitality, Digital & Tech Industries
+ Mentoring & Coaching the next-gen of leaders who want to go from the transactional to the strategic
+ Speaking & Engagement Opportunities