Qatar Airways is growing its sport sponsorship portfolio as the Official Airline Partner and Title Partner of the Qatar Airways Qatar 1812 Km FIA World Endurance Championship. Hosted at the Lusail International Circuit, this exciting partnership marks a significant moment in the world of motorsport, as the award-winning airline joins forces with the FIA World Endurance Championship (WEC) for its 12th season in 2024.
Qatar will host the season opener from 29 February to 2 March 2024 at the iconic Lusail International Circuit. The highly anticipated race, spanning nearly 10 hours, will be named the Qatar Airways Qatar 1812 Km.
Qatar Airways, renowned for its commitment to excellence and innovation, is proud to support the FIA World Endurance Championship at Lusail. With the introduction of WEC in Qatar’s diverse sporting landscape, Qatar Airways continues to foster world-class sport events in the country.
Qatar Airways Chief Commercial Officer, Thierry Antinori said: “Qatar Airways is joining forces with the Qatar 1812 World Endurance Championship as the Official Title Partner and Airline Partner. Staging this event allows us to connect with the discerning motorsport audience and fanbase and welcome them to our home and hub – Qatar. Our brand will be displayed trackside, and we look forward to engaging with fans at the circuit and with motorsport audiences online.”
FIA World Endurance Championship CEO, Frédéric Lequien, stated: “We are delighted to welcome Qatar Airways onboard as our title sponsor for the inaugural Qatar Airways Qatar 1812 Km. We are two brands who are striving to deliver premium experiences for our customers and fans; therefore, this partnership is the perfect fit.”
Qatar Motor and Motorcycle Federation Executive Director and Lusail International Circuit CEO, Amro al-Hamad, said: “We are honored to partner with Qatar Airways for the Qatar Airways Qatar 1812 Km FIA World Endurance Championship. This collaboration highlights Qatar’s growing significance as a hub for motorsports, and together, we are committed to elevating the standard of excellence in the industry.”
The World Endurance Championship will embark on a thrilling journey across eight countries spanning four continents, showcasing the pinnacle of endurance racing. As part of the exciting season, the championship will witness a surge in participation from manufacturers such as Alpine, Aston Martin, BMW, Cadillac, Corvette, Ferrari, Ford, Isotta Fraschini, Lamborghini, Lexus, McLaren and more. Overall, a record number of 19 Hypercars and 18 LMGT3 will be featured in the championship. Among the highlights, Valentino Rossi, a seven-time MotoGP World Champion is set to compete for Team WRT in LMGT3. Another exciting addition is Jenson Button, who was crowned the Formula One World Champion in 2009.
Fans and enthusiasts alike are invited to immerse themselves in the exhilarating atmosphere of the championship on and off the track. Attendees on each day will have the opportunity to experience the thrill of the race with grandstand and paddock access, witness their favourite cars up close during the pit-walk, engage with drivers during the meet and greet sessions and be entertained all weekend in the fan zone.