Travel Daily Media

Boost your business & benchmark against your competitors with TDM Travel Trade Excellence Awards 2025 – start your entry here »
TDM Travel Trade Excellence Awards 2025 – start your entry here »

Nominations closing November 30

🔍

Rakuten Travel seeks to bring foreign tourists to Japan’s less well-known destinations

Japanese online travel agency (OTA) Rakuten Travel aims to draw foreign travellers to Japan’s lesser-known destinations by way of its multilingual website.

The OTA hopes that the site can serve as a comprehensive travel guide focused on both popular and less-explored areas even as the Japanese government plans to bank on the increasing popularity of secondary destinations among repeat inbound tourists.

According to Rakuten Travel’s global head Jeremy Bek: “There are more hidden gems to discover, so I think people will keep coming back and keep wanting to discover Japan [on a deeper level.]”

Bek explained that up to 30 percent of international bookings at Rakuten Travel are for travels to secondary destinations, as well as nature treks and mountain climbing expeditions.

A truly comprehensive travel guide to Japan

In its present incarnation, the Rakuten Travel website is available in nine languages, including Chinese, Korean, Vietnamese and Indonesian.

It offers a guide to car rentals and a customer call service to respond to troubles encountered during travels, along with various types of authentic accommodations, including traditional ryokan inns, machiya which offer accommodations in traditional architecture, and family-run minshuku guesthouses.

Join The Community

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

Join The Community

The Travel Daily Media team writes, edits and shares stories via our website, online newsletters, digital guides and feature articles

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Rakuten Travel seeks to bring foreign tourists to Japan’s less well-known destinations

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.