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Record-breaking start to year for Britain’s inbound tourism

Record-breaking start to year for Britain’s inbound tourism

Jill Sayles

- April 21, 2017

Figures show that a new record has been set for inbound visits to the UK in the first two months of the year with 5.2 million visits, up 6% on the same period last year.

Boats ashore at Penburth in Cornwall.
Boats ashore at Penburth in Cornwall.

Overseas visitors spent a record £2.7 billion in January and February, up 11% on the previous year.

Tourism Minister Tracey Crouch said:

“This record-breaking start to the year once more underlines the strength of our tourism industry.

“Our fantastic welcome and world-class attractions are continuing to attract huge numbers of visitors from across the globe, which is great news for the whole country.”

VisitBritain Director Patricia Yates said:

”These figures show that 2017 is off to a cracking start for inbound tourism, one of our most valuable export industries.”

“Britain is offering great value for overseas visitors and we can see the success of our promotions in international markets. We must continue to build on our message of welcome and value in our high spending markets such as China, the US and the valuable European market.”

Growth at the start of the year was led from long-haul markets including North America with 400,000 visits, up 2% compared to the same period last year as well as from other parts of the world up 15% to 790,000 visits.

There were 3.6 million visits from the EU in January and February, up 5% on the previous year.

Strong growth was also seen in holiday visits in January and February, up 15% on the same period in 2016 with 1.6 million visits.

VisitBritain’s forecast predicts that growth is set to continue in 2017 with 38.8 million visits and with spending reaching £23.9 billion.

Latest flight booking data shows that flight bookings to the UK for April to September 2017 are up 21% compared to the same period last year.

2016 was a record-breaker for inbound tourism to the UK with 37.3 million visits, up 3.4% on 2015, with visitors spending £22.2 billion, matching 2015’s record spend.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Record-breaking start to year for Britain’s inbound tourism

Jill Sayles

- April 21, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats