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Research reveals top priority for Brits on holiday abroad

Research reveals top priority for Brits on holiday abroad

Christian Tolentino

- April 17, 2019

British holiday top priorities

British holiday top priorities

New research has revealed that ‘a good local restaurant’ is the top priority for Brits on holiday abroad — more important than hot weather or a swimming pool.

The independent research, commissioned by villa holiday company James Villas, found food is first and foremost, with 51% of Brits stressing the importance of having local restaurants nearby,  when asked what amenities a holiday destination would have to have to be considered as a venue for any celebration abroad.

Other requirements included hot weather (44%), a nearby beach (39%), and local bars or clubs (36%). A third (32%) also like a swimming pool in their overseas venue.

Culture and exploration were also important with (23%) wanting to be near historical or cultural attractions; whilst a garden (21%), a kitchen (13%), and a car (12%) were also key for some.

Privacy

More than eight in ten (85%) of British adults said that privacy is important to them when celebrating abroad. Female respondents are more likely to prioritise privacy, with 90% of women and 80% of men agreeing with the statement.

Pet peeves

Pet peeves, on the other hand, include noisy neighbours with four in ten (41%) of those surveyed saying this annoys them about hotels. The same number equally disliked (40%) expensive food or drink and 39% said that poor-quality amenities such as bad showers, low-quality sheets or pillows, bothered them when staying in hotels.

Other pet peeves included hotels being different than advertised (24%), not having one’s own space outside of the bedroom (19%), and a lack of facilities to cook for oneself (12%).

The top five British holiday must-haves according to the report are (1) local restaurants, (2) hot weather, (3) nearby beach, (4) local bars and clubs, and (5) swimming pool.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Research reveals top priority for Brits on holiday abroad

Christian Tolentino

- April 17, 2019

British holiday top priorities

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats