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Room rate growth paves the way in Amsterdam

Room rate growth paves the way in Amsterdam

Megha Paul

- July 12, 2019

With international and domestic visitation to Amsterdam growing by nearly 7% a year over the past 10 years, hotels in the Dutch capital have experienced robust growth with rooms revenue per available room (RevPAR) up 4% in 2018, according to a study by consulting and services organisation HVS.

This strong year-on-year growth has been largely driven by a substantial uplift in average daily rates fuelled by the ban on new hotel developments imposed in the city centre, as well as an increase in demand.

Mattia Cavenati, analyst with HVS and report co-author said: “The dual impact of these two factors has meant that hotels have been able to increase their average rates, without sacrificing occupancy. Hotels in Amsterdam have now surpassed the difficulties faced during the 2009 economic crisis, while other cities are either still recovering, or playing catch-up.”

Until the ban on further hotel development in the city’s Canal District was imposed in 2015, hotel supply in Amsterdam had increased at an average of 4.2% a year since 2011. Following the ban, planned projects moved to more fringe areas until further restrictions were imposed in 2016 when hotel developments were only permitted in designated areas.

Last year, the city had 500 hotels with some 35,000 rooms. Four-star properties make up the largest number of rooms, although the majority of Amsterdam’s hotels operate in the two-star and independent bracket, with less than 4% being five-star properties.

Transactions in Amsterdam also remain strong and prices per room relatively high, keeping the city firmly in the top 10 of the HVS European Hotel Valuation Index.

Sophie Perret, director at HVS and report co-author, added: “As an investment market, Amsterdam is one of the most liquid and most attractive in Europe. Substantial movement in hotel stock was seen in the city last year and in the year to June 2019 transactions look unlikely to slow down. The strong appeal of Amsterdam is set to remain solid for some time to come.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Room rate growth paves the way in Amsterdam

Megha Paul

- July 12, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats