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In celebration of its 25th anniversary, Rotana hotel management company, has launched a global TV campaign that will be rolled out this month.
The advertising incorporates Rotana’s brand promise of ‘Treasured Time’ while highlighting its brand values represented through ‘The Rotana Life’, with the word ‘LIFE’ serving as an acronym for Long-term, Innovative, Friendly and Ethical.
“2017 is a special year for Rotana as we complete 25 years of operations and mark a historic milestone in our growth journey. In many ways, the campaign is our way or sharing our happiness and excitement with our guests who are placed at the heart of our story. It is the experiences and moments they have come to enjoy, cherish and associate with the Rotana brand that define our core success. This campaign celebrates this relationship through our brand values and our promise of delivering ‘Treasured Time’ to our guests, each time,” said Amal Harb, corporate vice president – marketing, Rotana Hotel Management.
“Rotana’s TVC is a reflection of the company’s leadership position in the region, which is aptly captured in the narrative through the different scenes shining a light on the experiences that have made Rotana the preferred hospitality partner of guests from around the world. We congratulate Rotana on completing 25 years of operations and feel proud that we could be a part of this phenomenal achievement,” said Hani Haddad, Chairman and CEO, Spirit.
To watch the TV commercial, visit: https://youtu.be/98saavcO7iE
