Ruby Hotels, the Munich-based hotel brand and pioneer of the ‘lean luxury’ philosophy, will launch its first UK property in January 2020 in London’s Southbank. The new 76-room hotel, Ruby Lucy, forms part of an ambitious expansion plan for Ruby Hotels to unveil a total of eleven new hotels – including a second London property – by 2022.

Enjoying a prime position on the Southbank’s Lower Marsh, the hotel’s interior design will be inspired by the area’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.

Located just a three-minute walk from Waterloo station, the property will rub shoulders with some of the city’s best-loved and lesser-known cultural gems. From theatres and galleries to concert halls and independent shops, the area buzzes with artistic flair and creativity.

“This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services. Thanks to proprietary technical innovations, we plan, build and organise ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralize as well as automatise processes behind the scenes wherever possible. This helps us create a luxurious and unique hotel experience at an affordable price,” explained Michael Struck, founder and CEO of Ruby Hotels.