by: Linda Hohnholz, eTN editor | copyright: eTurboNews – Travel Industry News – World Travel News

With an aim to maintain strong visibility in India, Saudi has announced an exciting lineup of trade engagements, including roadshows in major cities in India and participation in prominent trade events. The strategy follows Saudi Tourism Authority’s (STA) ongoing efforts to increase awareness about Saudi as a unique, diverse, authentic tourism destination and ultimately, drive visits, as one of the key priority source markets for the country.

Saudi is gearing up to take part in One World Travel Market (OTM) from February 2-4, 2023, at the Jio World Convention Centre, Mumbai. This will be followed by two roadshows in Mumbai and Ahmedabad on February 6 and 7, respectively.

Saudi will also mark its presence at the 30th edition of South Asian Travel and Tourism Exchange (SATTE), which will be held from February 9-11, 2023, at the India Expo Mart, Greater Noida, Delhi-NCR.

“India is a key source market for Saudi and over the past 18 months, we have both established and deepened relationships with key trade partners, to inspire them about the breadth and depth of the country’s offering and to reinforce our commitment to helping them grow their businesses,” said Alhasan Aldabbagh, President – APAC, Saudi Tourism Authority.

“The Saudi destination offering is unparalleled.”

“Authentic Arabian culture, rich heritage, unique landscapes and a rapidly expanding entertainment and lifestyle scene is at the heart of what Saudi offers the Indian traveler and our role is to support our partners, to showcase the new, undiscovered experiences and unlock the wealth of opportunity the destination presents.”

“These engagements are critical in helping us achieve our ambitious goals, to drive volume and growth.”

The roadshow and trade events will provide a platform to travel trade professionals to engage directly with Saudi representatives and connect and build relationships with local suppliers in the hotels, airlines, DMC and destinations space through specialized one-to-one meetings.

Find out more about the range of activities and experiences available to Indian travelers in Saudi at Visit Saudi.

About Saudi Tourism Authority

Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations worldwide and developing the Kingdom’s offering through programs, packages and business support. Its mandate ranges from developing the country’s unique assets and destinations, through to hosting and participating in industry events, and promoting Saudi Arabia’s tourism brand locally and overseas.

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