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Saudi Arabia to slash water usage by 43% in next decade

Saudi Arabia to slash water usage by 43% in next decade

Christian Tolentino

- March 25, 2019

World Water Day
Riyadh, Saudi Arabia
Riyadh, Saudi Arabia

Saudi Arabia, one of the world’s driest countries, has announced a national program for rationalising water consumption in the Kingdom. The program seeks an ambitious target that includes slashing usage by nearly 24% by next year and some 43% by the end of the next decade.

The announcement came at the Saudi Water Forum 2019, in conjunction with World Water Day, held 22 March 2019.

Speaking at the forum, Saudi minister of environment, water and agriculture, Abdulrahman Al Fadley, officially launched the Qatrah (Arabic for ‘droplet’) program, along with its official website (http://www.qatrah.com) and social media accounts. Citizens can pledge to conserve water by registering on the site.

“The reality of the water sector”

“The reality of the water sector in the Kingdom requires all of us to work together — the public sector, the private sector and the citizenry — with the aim of developing techniques for the production and distribution of water at the lowest possible cost,” said Al Fadley.

World Water Day

With the theme “Sustainable Water for Sustainable Development”, the forum aims to promote sustainability in Saudi Arabia’s water management sector, localise international expertise, attract foreign investment, and increase the implementation of state-of-the-art water technology.

Saudi Arabia, which has a population of about 33.4 million, is the world’s third largest per capita consumer of water after the United States and Canada, according to the Qatrah website. Through the program, the ministry aims to reduce daily per capita consumption from 263 litres to 200 litres by 2020 and to 150 litres by 2030.

“Changing the behaviour of individuals”

Al Fadley added: “Qatrah has been established to contribute to changing the behaviour of individuals, raising water awareness, sustaining water resources, optimising water resources through rationalisation, and will allow society to maximise the benefits of food, fuel, electricity and water support, as well as safeguard natural resources.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Saudi Arabia to slash water usage by 43% in next decade

Christian Tolentino

- March 25, 2019

World Water Day

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats