LOADING

TDM NEWS EVENTS IWTA SERIES TDM

creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Scandic to rebrand hotel in central Helsinki

Scandic to rebrand hotel in central Helsinki

Kanchan Nath

- November 27, 2023

Scandic Hotels has signed a long-term agreement with landlord Exilion to extend the agreement and rebrand the Holiday Inn City Centre in downtown Helsinki. Since acquiring Restel in 2017, Scandic has operated the hotel under a lease agreement with Exilion and a franchise agreement with IHG. From 2025, the hotel will be operated under the Scandic brand.

Today, Holiday Inn City Centre has 174 rooms and a strategically advantageous location next to Helsinki Central Station. As part of the extension agreement, the landlord has undertaken to completely renovate the hotel. Renovation work is expected to begin in September 2024 and will include investments in the facade and interiors as well as sustainability-related upgrades to reduce energy consumption and operating costs and improve the guest experience.

By extending our agreement and rebranding Holiday Inn City Centre as a Scandic hotel, we will continue to optimize our hotel portfolio in major Finnish cities. Helsinki is an important market that attracts both domestic and international travelers. It’s fantastic to be able to further strengthen Scandic’s hotel offering in Helsinki, says Laura Tarkka, Head of Scandic Hotels in Finland.

The strategic location of the hotel in close proximity to other Scandic hotels helps meet the growing demand in the leisure segment in Helsinki. During the renovation, shared spaces and restaurant areas will be adapted to optimize hotel operations which will lead to economies of scale.

The hotel rooms will be furnished according to Room Collection, Scandic’s own-design room concept. They will be designed with circularity in mind and many elements of the furnishings will be environmentally certified or made of recycled materials.

I am extremely pleased that we are now renewing and upgrading our hotel offering in the heart of Helsinki together with Scandic. The hotel is perfectly situated for tourists who want to visit our capital. During the renovation, we will renew all surfaces and bathrooms and make important sustainability-related investments to achieve an even higher environmental rating for the property, says Ari Talja, CEO of Exilion.

The landlord plans to recertify the property according to LEED standard. The new hotel will also be recertified by the Nordic Swan Ecolabel, the official ecolabel of the Nordic countries. Holiday Inn City Centre is already part of Scandic’s hotel portfolio, and Scandic currently operates 20 hotels with a total of 5,116 rooms in Helsinki.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Scandic to rebrand hotel in central Helsinki

Kanchan Nath

- November 27, 2023

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats