British Airways has announced it is releasing  the next phase of its investment in its premium economy, World Traveller Plus cabin, by introducing a range of new amenities for customers.

New amenity kits using material from recycled plastic bottles will be introduced from July 1 and will include all the essential items travellers need for a flight, including an eyeshade, soft socks, a pen, a toothbrush and toothpaste and lip balm from the Scaramouche & Fandango range.

“A huge hit with customers”

The new amenities, which are set to take to the skies from 1 July 1, follow improvements made earlier this year to the World Traveller Plus cabin including delicious new menus with a focus on seasonal ingredients.

Carolina Martinoli, British Airways’ director of brand and customer experience, said: “We’re investing GBP 6.5bn for our customers and these improvements to World Traveller Plus mark part of that investment. “The new menus that we introduced in World Traveller Plus earlier this year have been a huge hit with customers and this second phase including the new washbags, quilts and cushions will really add to the comfort of the cabin.”

The airline will also introduce alcoholic and non-alcoholic cocktails to the World Traveller Plus bar menu. These will include a Gin Fizz or Bloody Mary for a cocktail, or a Citrus Twist for a non-alcoholic alternative.

Customers travelling in World Traveller Plus have the ability to pre-order their main meal up to 24 hours before departure, guaranteeing their first choice for their main meal on flights departing from London.