| Section L, Tokyo’s fast-growing apartment-hotel hospitality operator will open its newest property in Ueno-Hirokoji. |
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| “Ueno-Hirokoji ” Section L.Commissioned Artwork by Asami Watanabe |
| Driven by the unwavering confidence of investors in the Japan’s burgeoning tourism sector, Section L is establishing a niche in the sector of upper midscale apartment-hotels in Tokyo. With this newest address, Section L has 9 apartment-hotels, mostly in the “Shitamachi” (historic downtown) neighbourhoods. In the past 10 months, Section L opened 6 apartment hotels in Ginza, Tsukiji, Hatchobori, Kuramae, Hamamatsucho and Yushima. |
| A New Paradigm in Hospitality |
| Established in 2020, Section L is a trailblazer in managed apartment-hotels, reimagining the way travellers experience destinations. Reaching out primarily to more experienced travellers, Section L helps guests get a deeper appreciation of the captivating essence of city exploration and the charming allure found within each neighbourhood. Since Japan opened its borders for leisure travel, the average length of stay at Section L has been 6 days, more than double the market average. |
| With different apartment-hotel locations now in neighbourhoods like Asakusa, Ginza, and Tsukiji, the team at Section L has carefully curated a list of “City Gems” for each property, so guests can explore the neighbourhood, understand its nuances, and form meaningful connections with the local businesses and residents. |
| Boasting a management team composed of seasoned international hoteliers with expertise in hospitality real estate, operations, and technology, Section L brings a fresh perspective to every guest’s stay. Activities and events are planned to match the modern travellers’ desire for authenticity, personalization, and connection. By stepping away from the traditional centralized hotel model, Section L has focused on expanding its distributed network of accommodations across various neighbourhoods. |
| Gateway to something fresh |
| Guests staying at any Section L hotel will discover how the rich tapestry of stories of the people and places coexist with the pulse of the present. Ueno-Hirokoji promises to deliver a unique and enriching living experience, setting a new benchmark for longer stays. Like the other properties, the rooms combine the best of modern design and functional convenience. The interior showcases the harmonious blend of a Japandi-influenced colour palette with a touch of retro inspiration, while the deliberate choice of wooden furniture selections convey a playful and cozy atmosphere. |
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| Studio Classic at Section L’s Ueno-Hirokoji new apartment-hotel |
| Thoughtful Amenities for Every Need |
| Section L offers guests a host of thoughtful amenities that cater to their comfort and convenience. Each room is equipped with a full-size kitchen, complete with utensils, pots, and pans, empowering guests to enjoy the flexibility of cooking during their stay. The inclusion of a washing machine, high speed Wi-Fi, and a smart TV further enhances the overall experience. Section L will be introducing two Sauna Suites at Ueno-Hirokoji, equipped with a Finnish-style Sauna in the apartment, and suitable for up to 6 persons. |
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| Ueno-Hirokoji Sauna Suite Finnish-style Sauna |
| Embrace the Community with InterSection |
| Central to Section L’s ethos is the emphasis on fostering connections and experiences. Upon check-in, guests will gain access to InterSection, the in-house social app designed to bring travellers together. Through InterSection, individuals can discover neighborhoods’ gems, local events curated by the staff, and even coordinate housekeeping requests, creating a sense of belonging that extends beyond the property’s walls. |
| Howard Ho, Co-Founder and CEO at Section L said, “We are excited to unveil Section L’s ninth Tokyo hotel in the foodie paradise of Ueno-Hirokoji. This neighborhood is a feast for the senses, and we capture its essence through the design of the hotel. Through elements like original artwork, playful and retro aesthetics, and a photo wall of our “city gems” (top neighborhood destinations), we make sure our guests feel the allure of Tokyo’s “Shitamachi” (downtown). We aim to make each Section L property a springboard into the unknown.” |
| Section L’s commitment to innovation and community-building continues to captivate travellers seeking not just a place to stay, but a destination that enriches their journey. As November approaches, the anticipation for the grand opening of Ueno-Hirokoji builds, marking a new chapter in Tokyo’s hospitality scene. |
| “Ueno-Hirokoji ” Section L.Commissioned Artwork by Asami Watanabe |
| Ueno-Hirokoji has 25 rooms and are great for those travelling as a group with larger room sizes that can fit between 4-6 persons. For November 2023, Section L is offering a 5% opening offer for all bookings. |
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