The Shanghai Disney Resort has received around seven million visitors since its opening in June 2016, and could reach 10m in its first 12 months of operations, senior officials have said.
The Shanghai Daily reported the Walt Disney Company as saying this week that the Shanghai theme park could also break-even in its first year. Hong Kong Disneyland took six years to turn a profit.
“One of our biggest success stories in 2016 came from Parks and Resorts, with the opening of Shanghai Disneyland,” said Robert Iger, Disney’s chairman & CEO.
“The park’s rapidly growing popularity, its extremely high levels of guest satisfaction and the huge attendance during Chinese New Year add to our confidence in the resort’s ability to reach break-even in this fiscal year.”
Shanghai Disney Resort became the company’s largest park and its first location in mainland China when it opened last summer. It ended 2016 having welcomed 5.6m visitors, and demand for the park was so high during Chinese New Year that the park had to suspend ticket sales.
