While the world moves towards digitisation, The Islands of The Bahamas (TIOTB) have adjusted to sustain the country’s tourism industry. The Bahamas will bring its signature romance and one-of-a-kind destination experiences to the virtual world.

Travel trade professionals and consumers seeking expert advice or ideas on planning romance themed events or getaways, can now register for The Bahamas’ first Virtual Romance Expo scheduled for 3 March and 10 March 2021.

With the engagement of the travel trade and consumer segments, through the introduction of a newly improved Bahamas specialist programme, webinar series, virtual familiarization trips and Bahamas virtual expos, attendees can best share the beauty and story of the islands with ease.

In an effort to close the sales gaps in a mobile friendly and intuitive digital learning environment, TIOTB have entered a multi-year partnership with TravPRO Mobile.

“With the onset of the pandemic last year, we had to quickly pivot and adapt to a virtual environment in order to promote and fuel travel desire of The Bahamas to our trade and consumer audiences. Our global sales team collaborated and created a series of exciting virtual events and training initiatives, and we’re seeing phenomenal results,” said Bridgette King, executive director of global sales and marketing in Bahamas Ministry of Tourism and Aviation.

While The Bahamas has previously hosted a virtual Dive Expo with the company, the upcoming Virtual Romance Expo will be the first to include networking booths, live experiences, workshops, speakers and breakout panel sessions with local and international experts in the industry.

The event will not only supply information about the destination, but also transport any attendee to TIOTB in more ways than imaginable.