Ultra-luxury cruise line Silversea Cruises will relaunch its reward and recognition programme for travel agents in 2023. Silversea Advocates is designed to celebrate exceptional work. Running from January 1 to December 31, 2023, the programme will recognise eight advocates monthly for a variety of reasons that span from sales performance to completing a successful marketing promotion, or even running a Silversea event.

Silversea’s Regional Sales Managers will submit their nomination monthly, with the advocates receiving 100 Silversea Agent Rewards points, which agents can redeem from the online voucher code section featuring Virgin Wines, Amazon and Love2shop to use for thousands of products. Each advocate will also receive a plaque and an invitation to a prestigious event in February 2024, with one lucky advocate awarded a suite for two on board a Silversea cruise.

Peter Shanks, managing director UK & Ireland, Silversea Cruises, said: “We are delighted to be relaunching Silver Advocates in the New Year. Our travel partners are extremely important to Silversea, playing a key role for us and our guests. We are pleased to offer these added benefits to express our appreciation for their hard work.”

Silversea is relaunching Silver Advocates in addition to its already strong range of initiatives aimed at supporting travel partners. These include Marketing Central, an online suite of marketing resources and sales tools for agents – a convenient, one-stop shop for all marketing needs, accessed via My.Silversea.com and webinars by Silversea, a short informative video series, hosted by Silversea team members globally to keep travel agent partners abreast of activities, new products and promotions – found on webinars.silversea