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Singapore Airlines hosts world’s first in-flight live television broadcast

Singapore Airlines hosts world’s first in-flight live television broadcast

Megha Paul

- September 23, 2019

Singapore Airlines has partnered with Sky Sports for the world’s first live broadcast from a commercial Airbus A380 flight. The first-of-its-kind event saw Sky Sports presenter Craig Slater interview Ruth Buscombe, senior strategy engineer for the Alfa Romeo Racing Formula One team, on their flight to Singapore for this year’s Formula 1 Singapore Grand Prix 2019.

The live broadcast took place on board flight SQ345 from Zurich to Singapore, operated by a new Airbus A380 aircraft. This event was made possible as a result of the in-flight WiFi connectivity powered by SITAONAIR’s high-speed Internet ONAIR over GX Aviation available on the airline’s A380 aircraft. The in-flight connectivity portal enabled Sky Sports to bring the live in-flight broadcast to television.

The broadcast took place on 18 September ahead of the Singapore Night Race, which took place on 20-22 September at the Marina Bay Street Circuit. Singapore Airlines has been the title sponsor of the racing event since 2014.

Subhas Menon, regional vice president of Europe for Singapore Airlines said: “We are delighted to host the world’s first live broadcast from a commercial A380 flight for a major television channel. It is a great way to celebrate the excitement ahead of the Singapore Night Race. It is a testament to the sophistication of our aircraft and our commitment to innovation that this technological feat could take place.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Singapore Airlines hosts world’s first in-flight live television broadcast

Megha Paul

- September 23, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats