Best Sports Betting Canada reveals the number of social media users worldwide will increase +28% by 2027. 70% of the world will be on social media (data sourced from Statista).

Number of social media users is set to increase 28% by 2027
According to studies, the number of social media users will increase by 28% to a total of 5.85 billion users by 2027. As of January 2020, the social media usage rate was only at 50% for a projected 3.9 billion users worldwide. The figure has increased over the next four years, as lesser-developed digital markets have caught up to other regions of the world.

Eastern Asia leads the mobile market and is among the top-ranked global regions in mobile social networking penetration rate.

Time spent on social media increased by 32% since 2015
Since 2015, the time spent on social media has averaged around 111 minutes a day. In just eight years, the average time spent on social media and messaging apps has increased by more than half an hour for a total of 147 minutes per day.

That comes as no surprise, as the list of essential social media apps has grown considerably during that span.Back in 2019, studies found that internet users from Latin America spent the most average time on social media for a total of 3.2 hours a day.

70% of the world will be on social media by 2027
By 2027, 70% of the world is expected to be on social media. That accounts for 7 out of every 10 people in the world. Currently, the market leader is Facebook, which was the first social network to pass one billion registered accounts and currently has approximately 2.7 billion, monthly active users. As of today, it is the most popular social media network in the world.

However, in 2022, the most downloaded social media in the Apple Store is BeReal, a new social network platform that shares real live photos with followers across the globe.