South Korean hospitality firm Lotte Hotels and Resorts announced that Sabre Hospitality technologies now make up its primary reservation platform.
This shift will further enhance the hospitality firm’s distribution, reservation management, and guest experience capabilities
This migration marks a major milestone for Lotte Hotels and Resorts as they transition to the advanced capabilities of Sabre’s SynXis Central Reservation System (CRS).
The strategic move will streamline reservation processes and distribution capabilities across the LOTTE portfolio, whilst enhancing retailing opportunities, and supporting their growth ambitions in South Korea and internationally.
Lotte’s chief DX officer Jaehwan Kim said of this development: “By adding our properties to the SynXis CRS, we are positioning ourselves to better serve our guests with more efficient and seamless reservation experiences. This enhanced collaboration with Sabre marks an exciting new chapter for us, as we continue to expand our footprint and deliver exceptional luxury experiences across the globe.”
Frank Tampert, senior vice-president and global managing director for Sabre Hospitality, remarked: “The migration to our cloud-based SynXis CRS will empower Lotte Hotels and Resorts with advanced technology to optimise operations, reach new markets, and enhance guest experiences.”
An empowering suite of technologies
Sabre Hospitality programmes currently in use by Lotte Hotels and Resorts aim to boost sales at the hospitality firm’s various properties, and offer a range of experiences to both leisure and business.
Solutions now in use include SynXis Retailing to seamlessly sell services and experiences, with or without a room booking, helping to increase hotel revenue; SynXis Booking Engine to optimise their direct booking path and convert customers; Corporate Booking Tool for managing business travel; Voice Agent for enhanced direct customer interaction; Meta Search to improve online visibility; and Channel Connect to ensure real-time distribution across multiple platforms.
