Best Western Hotels & Resorts has unveiled plans to expand its innovative SureStay Hotel Group in the Philippines, with the signing of a new hotel in Cebu City, one of the country’s most important and well-connected cities.

Scheduled to open its doors in March 2020, the property will introduce international service standards and amenities to the upper-economy hotel sector. Nestled in Cebu City on Osmena Boulevard, adjacent to the Cebu Doctor’s University Hospital, it will provide easy access to the city’s main business and leisure areas. Key attractions like Magellan’s Cross and Fort San Pedro are just a short drive away. The hotel will feature 63 rooms.

It becomes the second SureStay hotel in the Philippines, following SureStay Plus Hotel by Best Western AC LUXE Angeles City, which made its debut in May 2019. The chain will now seek further opportunities to introduce this forward-thinking brand to even more locations nationwide.

“We now launch the hotel in Cebu City, one of the Philippines’ most popular destinations and a major business, tourism and transport hub for the entire country. SureStay promises a new style of hotel experience, combining quality and service at a highly attractive price point,” said Olivier Berrivin, managing director of international operations in Asia for Best Western Hotels & Resorts.