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Guest Column

WeRoad launch first Manchester campaign using UGC to inspire ‘once-in-a-lifetime adventures’

Manchester, 13th May 2024: WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, has launched its first-ever Manchester-focused out-of-home (OOH) advertising campaign.  Through witty copy appealing to its target demographic and UGC content showcasing real customers, WeRoad’s Manchester marketing campaign aims to inspire travellers to embrace adventurous group exploration with new-found friends. […]


Airports

Mumbai International Airport offers unrivalled festive experience with the “One Nation Billion Celebrations” campaign

With the onset of the festive season, CSMIA is thrilled to introduce a new campaign “One Nation Billion Celebrations” which entails exciting series of initiatives at CSMIA that are poised to offer passengers an enthralling and fulfilling retail experience.


Asia

IHG Hotels & Resorts launch ‘Meet How You Meet,’ across SE Asia, Korea, Australasia and Japan

IHG Hotels & Resorts has launched its newest campaign, ‘Meet How You Meet,’ designed to delight delegates and reward bookers with a suite of exclusive benefits.


Consumer

The Advantage Travel Partnership launches ‘Travel & See in 2023’  

The Advantage Travel Partnership, UK’s largest consortium of independent travel agents, has launched its largest marketing campaign ever today, to support its members in driving enquiries and bookings across the peaks booking period. 


India

The love connection with Vietjet

With the festive season approaching, Vietjet announces the “Love Connection” Campaign – the first ever for India that offers Indian couples with opportunities to experience their dreamful “honeymoon” in Da Nang and Phu Quoc, the touristy coastal cities in Vietnam.


By the Way

‘Helo Travel’ encourages millions of users to visit India

Social media platform Helo has launched a three-month-long travel campaign called Helo Travel to encourage millions of users across nine regional language communities to “Say Helo to India”.