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influencer marketing
Philippine resort claps back at self-proclaimed influencers
A Facebook post of a beach resort in the Philippines went viral after it calls out “self-proclaimed influencers” who had been contacting the resort with offers to collaborate.
Changing purchasing behaviour through influencer marketing
Just a couple of weeks ago, I spoke to the CEO of Swayy, David Gabriele, on how he built a tech company that helps hotels through influencer marketing. In this article, we dive into the details of what it’s all about, how to innovate in a social media-driven world, and the trends he sees ahead.
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