Japan National Tourism Organisation (JNTO)

Japan is world-renowned for its powder snow, with ski and snowboard enthusiasts flocking to the destination every winter for that adrenaline-filled holiday on the slopes. From the snow-covered mountains of the Japan Alps, to the vast snowy landscapes of Hokkaido, there is a wide variety of options for winter travellers to choose from. Be it […]

The unrivalled hospitality and attention to detail, coupled with rich culture and tradition, make Japan one of the world’s most luxurious travel destinations. From Michelin-starred traditional dining experiences to luxury hotels surrounded by World Heritage sites, there’s plenty of variety for those seeking the ultimate first class experience. Dining Celebrate the joys of life at […]

A country connected to its landscapes and with a long-held respect for living things, sustainable tourism in Japan is key to preserving its culture and beauty. Whether it’s staying in energy-efficient properties, experiencing the islands through a local lens, or visiting off-season, travelling Japan responsibly and consciously unlocks an array of unmissable authentic experiences. Book […]

Japan’s cities are experiencing a rejuvenation, from creative quarters in lesser-known areas to worldwide recognised exhibitions opening in its capital. Jurassic World: The Exhibition, Tokyo (opening spring 2023) From Tokyo’s streets to Isla Nublar, become immersed in the land of dinosaurs with realistic sets, life-sized animatronics and interactive discovery areas. As currently on show in […]

Reopening tourism at the beginning of October, the new year presents the perfect opportunity to plan a trip to Japan. Independent travel and visa waivers have been resumed, and the country’s daily arrival cap and testing requirements for fully-vaccinated travellers have been eliminated. Now, new hotels and exciting developments are opening across the islands while […]

With the highly anticipated Ghibli Park opening on 1 November, delve into the world of Studio Ghibli with locations both inspiring and inspired by the much-loved stories.

The Government of Japan announced a policy of resuming entry by individual travellers for tourism purposes beginning on October 11. Japan National Tourism Organisation (JNTO) looks forward to welcoming individual inbound travellers back to Japan with the long-awaited lifting of entry restrictions. The resumption of individual travel to Japan and visa waivers, and the elimination […]

Mark the date! Japan is finally reopening its borders to mass tourism on October 11.

In a year which will see the 150th anniversary of the railway network, the release of the blockbuster Bullet Train, and the brand new route Nishi Kyushu open, Japan’s world-renowned train network has many reasons to celebrate in 2022. Made up of five islands interconnected by world-class trains, which are well storied for their clean, […]

With borders relaxing and anticipation for travel to Japan peaking, get off the beaten track and explore some of Japan’s lesser-known regions on your next holiday. If you’ve tackled Tokyo and know Kyoto, give other destinations full of natural beauty, historical sites and authentic culture a go. Here are seven Japanese destinations ideal for second-time […]

In cinemas as of the 3rd of August, the story begins in Tokyo where several assassins and hitmen find themselves heading towards Kyoto with somehow connected objectives. As the film progresses and the high-speed train makes its way across the prefectures of Shizuoka, Aichi, Shiga and Kyoto, notice nods to the mountainous country’s ancient history […]

Japan Heritage is a joint endeavour by the Agency for Cultural Affairs and the Japan National Tourism Organization to introduce various cultural properties across Japan, from those famous around the world to hidden gems known only to a few.

Japan is an island country ever-changing with the seasons, full of mountainous landscapes and deeply rooted in the practice of respecting all living things. Exploring by pilgrimage route is an idyllic practice for outdoor enthusiasts, as well as those wanting to take in the ancient spiritual paths, and the life-long lessons as a result. The […]

After more than two years of closed borders, Japan has reopened its borders to foreign tourists.

Luxury comes easily to Japan. Otherworldly landscapes and cosmopolitan cities provide the perfect backdrop to a culture where tradition is revered and aesthetics deeply appreciated. From sushi-making classes with master chefs to exploring the Japanese landscape on a luxury train, discover six of Japan’s most luxurious, life-changing experiences. Gastronomic: Join a sushi-making experience with renowned […]

Spotless, efficient and on time – these words perfectly describe what makes trains in Japan so special.

Nine Japanese exhibitors are preparing to showcase their finest at AIME, including representatives from Japan National Tourism Organisation (JNTO), Chiba, Hiroshima, Tokyo, Kitakyushu, Kobe, Sapporo, Fukuoka and Kyoto

A survey by the Japan Tourism Agency in 2019 revealed that eating Japanese food and tasting Japanese saké was among the activities prospective visitors to Japan looked forward to the most.

The Hachinohe Area is a region in the southeast Aomori Prefecture made up of the city of Hachinohe and seven towns in the surrounding area.

Japan’s northernmost main island of Hokkaido is well known for its world-class powder snow, delicious food and unspoiled nature.