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Julia Swanson

AIME to generate AUD200 mn in Business Revenue over next 12 months

Australia, Global, MICE /

Asia Pacific Incentives and Meetings Event (AIME), the trade convention for the meetings and events industry in the Asia Pacific (APAC) region, has  released new insights into the success of their 30-year anniversary show which took place over three days at the Melbourne Convention and Exhibition Centre (MCEC) from 13 – 15 February 2023.

AIME to generate AUD200 mn in Business Revenue over next 12 months Read More »

The Face-To-Face Business Events Scene Returns After The Pandemic

Australia, Features, Global, Interviews, MICE /

The face-to-face Asia Pacific Incentives and Meetings Event (AIME), held this week in Melbourne, has been hailed as a success by buyers, exhibitors, and Julia Swanson, chief executive of the Melbourne Convention Bureau. This is in contrast to the hybrid and video conferencing world, which is struggling post-pandemic. Swanson said that the post-pandemic recovery had

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Associations Round Table at AIME 2020 reimagines model through creativity

Associations, Australia, Events, Global, MICE, Oceania /

Asia Pacific Incentives and Meetings Event (AIME) – the leading meetings and incentives event in the region – has revealed insights off the back of an industry-first Associations Round Table. Sponsored by the Melbourne Convention Bureau (MCB), the round table session connected C-suite executives from over 30 global organisations during the AIME Knowledge Programme to

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