Experiential travel replaces conventional motivations for travel
Mabrian Technologies, the leading company in Travel Intelligence and sentiment analysis, reveals the evolution of travellers’ behaviour and motivations from 2019 until now. Since 2023 is definitively the back-to-normal year for tourism globally, Mabrian wanted to check if the travel behavioural changes detected after the pandemic will remain the same, or if actually they will switch […]
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