Marketing

It’s official! Video is the new battleground in tours and activities.    Last week GetYourGuide CEO Johannes Reck posted on LinkedIn about their fall release day, Unlocked 2024.    Among some new AI productivity hacks around listing creation and language, Reck spent a full paragraph explaining GYG’s ambitions around video.   “We believe videos are […]

In 2003, a group of renowned comedians, previously from the D-Generation and scriptwriters of films like The Castle and The Dish, decided it might be fun to write a guide book on a country which never existed. The resulting guide to Molvania turned out to be quite the hit and QANTAS even commissioned a 30-minute […]

Manchester, 13th May 2024: WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, has launched its first-ever Manchester-focused out-of-home (OOH) advertising campaign.  Through witty copy appealing to its target demographic and UGC content showcasing real customers, WeRoad’s Manchester marketing campaign aims to inspire travellers to embrace adventurous group exploration with new-found friends. […]

In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations.

In the dynamic world of the hotel industry, efficiency is paramount. Every aspect of hotel operations, from guest management to cost control, plays a vital role in determining the success of the business. One powerful tool that can streamline these operations is guest email automation. In this article, we will explore the advantages of implementing email […]

We Brits love our travel. And by travel we really mean holidays. After a couple of years where holidays were curtailed due to that pandemic, it seems we value them even more than ever. In fact, some recent research from Easyjet suggests that holidays are a necessity, with 70% of people surveyed saying they will […]

Italian excellence, representatives of international associations, and opinion leaders met to discuss the future of MICE.
Designing the MICE world of the future

As part of its action plan to boost tourism recovery in the Greater Mekong Subregion (GMS), Destination Mekong, the private regional tourism board of the GMS, based in Cambodia and Singapore, will have the third edition of its Destination Mekong Summit…

Centara Hotels & Resorts, in partnership with Travel Blog Exchange Asia 2022, hosted an exclusive dinner followed by an evening of music, culture and entertainment to welcome VIP guests from Thailand and abroad at Centara Grand Beach Phuket. Under …

The Visit Bath County Board of Directors has chosen Mark Shore as President and CEO of Visit Bath County. Shore will serve the newly formed destination marketing organization as its first official employee. He joins Visit Bath County after a national s…

Skal International Bangkok organized a Business Luncheon on “New Era of Digital Marketing for Thailand’s Tourism Business.”
New Era of Digital Marketing for Thailand Tourism

Pegasus Airlines names new Chief Commercial Officer –
Onur Dedeköylü, who has been working as Senior Vice President for Marketing at Pegasus Airlines since 2010 and has made significant contributions to the company’s ancillary product management,…

What means Good Travel with Mariott Bonvoy? –
Marriott International today announced the expansion of Good Travel with Marriott Bonvoy™, a program that offers meaningful travel across Asia Pacific. The program now spans close to 100 hotels across the M…

New Data on the Role of Travel in Building Connections –
For many of us, our most cherished moments in life are not tied to individual places, events, or activities, but instead, are about people—those we have built into our lives already and others wh…

Corporate built our hotel website and I added the content, but was it any good? Why wasn’t my hotel ranking for anything other than our brand name? How was I supposed to optimize for search with limited editing ability? Why couldn’t I get the hang of this fancy, expensive keyword tool they set up for us?

Native Content is paid advertising where the ads usually take the form of content and is presented to users within the same format and voice as standard content. This is usually done in the form of paid posts and promoted articles.

As more of the world gets online, global social media use continues to rise every year. In fact, the latest stats say a staggering 3.8 billion people around the world are active on social media now.

Our friends at Marketing Interactive recently shared that the Singapore Tourism Board (STB) threw shade at Time Out, whose recent “most exciting cities” survey ranked Singapore 31 out of 32. 

In this ever-changing world, the hospitality business is in constant evolution. So, for professionals in the hotel marketing industry – staying up-to-date is a must. Here are some of the best strategies that hotel managers should implement to keep up with the latest hotel marketing trends in 2018.

Travel Daily Media USA announced the first annual Fast Forward Awards, honoring the best in travel marketing video in seven different categories, including Airline, Hotel & Hospitality, Ground Transportation, Cruise Lines, Travel Destination/State Tourism, Travel Agent/Travel Agency, Tour Operator. Sponsored exclusively by strategic content partner, Rich Media Exchange, this new award is designed to highlight […]