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Norwegian Cruise Line’s first Chinese cruise ship, Norwegian Joy, has been officially launched in Shanghai. The naming ceremony was overseen by Frank Del Rio, Norwegian’s president & CEO, and Chinese celebrity Wang Leehom, who acted as the vessel’s godfather. The event marked end of a month-long grand inaugural tour, which saw Norwegian Joy visit Singapore, […]
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Norwegian Cruise Line (NCL) has formed a new partnership with e-commerce giant Alibaba as it prepares to make a splash in the Chinese cruise market. Under the new agreement, NCL will make its Chinese voyages available via Alibaba’s online and mobile sites. The company said it plans to use the popular e-commerce platform to “engage
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A new cruise ship designed specifically for the Chinese market will feature the world’s first onboard Ferrari-branded race track. Norwegian Cruise Line (NCL) has formed a partnership with Scuderia Ferrari Watches, in a deal that will see the two-level electric go-karting track on the Norwegian Joy branded by the Italian sports car manufacturer. The Ferrari-branded
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Norwegian Joy, Norwegian Cruise Line’s first ship custom-designed for the Chinese market, began its journey to Shanghai this week. The brand new liner departed the Meyer Werft shipyard in Germany on 26 March for a 14-hour long conveyance along the Ems River. This marks another key milestone in the ship’s delivery. Measuring 333 metres long
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Norwegian Cruise Line’s first ship designed specifically for the Chinese market has emerged from the shipyard in Germany. The 168,800-tonne Norwegian Joy has been under construction since September 2015, but sailed out of the dock early on Saturday morning, complete with hull artwork designed by Chinese artist Tan Ping. The 3,850 passenger vessel is the
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