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Guest Column

WeRoad launch first Manchester campaign using UGC to inspire ‘once-in-a-lifetime adventures’

Manchester, 13th May 2024: WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, has launched its first-ever Manchester-focused out-of-home (OOH) advertising campaign.  Through witty copy appealing to its target demographic and UGC content showcasing real customers, WeRoad’s Manchester marketing campaign aims to inspire travellers to embrace adventurous group exploration with new-found friends. […]