“A sense of freedom and connecting with one’s surroundings”: SHR launches new luxe brand
S Hotels & Resorts, the hospitality arm of Singha Estate PCL, has launched with the launch of SAii, described by the company as a “charismatic upper-upscale resort brand for free-spirited, experience-seeking travellers”. SAii, which derives from the Thai word for “sand” or “pathways”, is a new lifestyle resort concept designed to appeal to millennial-minded guests […]
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