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Sarah Somerville

Going solo: More Indian travellers intend to travel alone

About 40% of Indian travellers intend to go solo when they travel, as compared to 25% of Asia Pacific travellers. This was revealed in a recent study by Hilton Honors from the Hilton Group. The research – surveying close to 1,120 avid travellers aged between 20-45 in India and segmented by life stage – explored […]

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Digital innovation is increasingly critical to ensure new, loyal guests

Following on from TD’s interview with Hilton’s Sarah Somerville, senior director, customer engagement, loyalty and partnerships in Asia Pacific, Hilton Honors has released the results of its new study looking at the impact technology has on shaping the future of leisure and business travel. According to the study, VR and AR are the most-considered sources of

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Why is being seen as a travel expert so important to Gen-Y?

In the last part of my interview with Hilton’s senior director of customer engagement, loyalty and partnerships in Asia Pacific, about the brand’s recent study into the travel motivations of APAC’s more enthusiastic travellers, Sarah Somerville divulged the necessity of unique and real experiences when trying to capture the imagination, and revenue, of 21st century

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Family, ninjas and a top-notch day out

In part one of my interview with Sarah Somerville, Hilton’s senior director of customer engagement, loyalty and partnerships in Asia Pacific, we put the brand’s recent study into the travel habits of APAC’s 20-45 year olds, the regions most zealous travel demographic under a microscope, looking at their devotion to getting out and discovering the

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Hilton, technology and the “deep passion” for travel in APAC

According to a new study from Hilton Honors the vast majority of travellers, based out of the Asia Pacific region, regard travel as a fundamental aspect of their identity, with 88% of participants in survey responding that their “love of travel is a huge part of how they define themselves”. The research, completed  by 2,300

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“Travel is a deep passion for most travellers in Asia Pacific”

Following a recent poll, conducted by Hilton Honors, the Hilton loyalty programme has discovered that, for travellers in APAC, the ability to explore new regions and cultures is not just a pleasant pass time but a core part of their very existence, with 88% declaring that their ‘love of travel is a huge part of

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