sustainable travel

FlixBus, a global leader in affordable and sustainable travel, which entered India earlier this year, has now announced a strategic partnership with Paytm, the country’s leading payments and financial services distribution company.

Indian travellers today are seeking mindful experiences that allow them to travel and discover new places while being conscious of the environment.

As Indians venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 87% of Indian travelers care about more sustainable travel.

Sustainability initiatives are no longer something that travel companies provide simply to attract more business, instead some progressive travel companies are taking the fight to travellers by instead offering them incentives such as discounts in return for making sustainable travel choices.

A survey by SWG, commissioned by Confcommercio, highlights the great attractiveness of the country’s ski destinations, which are increasingly easy to reach, including by sustainable travel means such as train.

Accor in partnership with Trip.com Group and McKinsey & Company published a new educational whitepaper that examines the environmental impact of China’s tourism sector, analyses Chinese travelers’ sentiment towards sustainability and ultimately sets out actions key stakeholders in China’s tourism sector need to take to foster sustainable travel.

Reed & Mackay, a global service leader for corporate travel and event management, is partnering with SQUAKE to make sustainable travel more accessible for its clients through enhanced sustainability data.

A&K Travel Group Ltd., the global lifestyle and travel company that owns Abercrombie & Kent, Crystal Cruises and Cox & Kings, has announced an equity partnership with Santiago Dunn and his company, Ecoventura, a leader in sustainable travel in the Galapagos Islands.

Sustainability in travel was the focus of Amadeus’ worldwide hackathon, which saw more than 2,500 student registrants. The hackathon offered students an opportunity to code on a cloud native platform and compete for prizes.

The appetite for travel shows no signs of slowing down at Hotelbeds as the company is expecting growth of 30% above 2022 levels over the next 12 months but new trends are emerging as consumers not only seek new experiences but also ways to make their trips easier and hassle-free.