The Standard Hua Hin

The Standard, Hua Hin goes into party mode as summer winds down thanks to an amazing lineup of events for October.

At the heart of The Standard’s success is its adept navigation of shifting consumer preferences, particularly the burgeoning demand from bleisure travelers seeking unique and unconventional experiences. The brand has carved its niche by embracing innovative lifestyle hospitality concepts, a move that resonates exceptionally well within the region. Brand TD has spoken with Boripat Louichareon, […]

As part of this year’s Pride Month celebrations, The Standard, Hua Hin is inviting guests to stay, play and sashay with a series of queer-friendly Love Fest events starting with the unveiling of ‘Your Own Pride,’ an art installation by Thai fashion maven and calligrapher Jirawat Sriluansoi on June 2.

The chic beachfront resort with a Miami Beach vibe unveils a calendar of festive events and activities, including curated dining experiences, beach parties, live DJs and more on Hua Hin’s shores

The Standard, Hua Hin, the brand’s new resort and first property in Thailand, has officially opened its doors to local and international guests.