Taiwan’s diverse landscapes, rich cultural heritage, and vibrant traditions took centre stage at ITB Asia 2024, currently ongoing in Singapore. 

This year, three Taiwanese exhibitors, including the Taiwan Tourism Administration (B05), MICE One-stop Service, Taipei City Government (B05), and the Council of Indigenous Peoples (D35), teamed up to promote Taiwan’s unique tourism resources to travel industry professionals from the Asia-Pacific region. 

They showcased travel packages aimed at attracting international travellers to explore Taiwan’s stunning natural landscapes, indigenous cultures, and vibrant urban attractions.

The Taiwan exhibitors at ITB Asia 2024 also highlighted two attractive offers to enhance the travel experience for international visitors. 

Through the Accelerated Plan to Attract International Tourists, foreign travellers can take advantage of exclusive promotions, such as the “Take THSR with 2 for 1 One-way Ticket for Non-Taiwanese Passport Holders” promotion, making it easier to explore Taiwan’s stunning landscapes via high-speed rail. 

Additionally, Taiwan provides generous subsidies for corporate incentive travel, offering financial support for groups of 500+ staying 3 days/2 nights or 300+ staying 4 days/3 nights, with extra per-person subsidies available for longer stays, encouraging participation in cultural activities and local experiences.

An island-wide adventure

Taiwan offers international travellers an abundance of experiences, from modern urban attractions to deep cultural roots and breathtaking natural beauty. 

Under the theme “Mountains, Waters, and Island Fun,” the Taiwan Tourism Administration highlighted the island’s diverse landscapes, which range from majestic mountains to serene coastal areas. 

These features provide ample opportunities for eco-tourism, outdoor adventures, and immersive cultural experiences.

Getting into indigenous culture

A special focus was placed on Taiwan’s indigenous tribes and their sustainable tourism practices, offering visitors a deep dive into the island’s rich heritage and traditions. 

Taiwan is home to 16 indigenous tribes, each with its own unique culture, language, and customs. 

Travellers can embark on tribal tours, participate in traditional dances, taste local cuisine, and explore scenic landscapes, all while supporting sustainable tourism and local communities.

At ITB Asia’s main stage, the Council of Indigenous Peoples introduced Taiwan’s Truku Tribe, showcasing traditional attire, inviting the audience to join Taroko dance steps, and offering interactive experiences with the Truku xylophone, with participants receiving local handmade crafts as gifts.