The Taiwan Tourism Administration recently launched a new international promotional video centred on the TAIWAN: Waves of Wonder brand. 

The launch was held at the Eslite Cinema in Taipei’s Songshan Cultural and Creative Park. 

The video focused on the theme SHARE, DISCOVER, ENGAGE, and ENJOY, showcasing Taiwan’s unique charms, natural landscapes and cultural diversity. 

The promotional video is now airing on global platforms, including leading news networks CNN and BBC, as well as on social media.

Taiwan encapsulated

TTA deputy director-general Chou Ting-Chang explained that the video represents a major milestone for Taiwan’s international tourism efforts, and added that it is aligned with an increased post-pandemic demand for sustainable, eco-friendly, and tech-integrated travel experiences. 

The video captures iconic destinations such as the Southern Branch of the National Palace Museum, Kinmen, Penghu, and the Taitung Moonlight and Ocean Music Festival, creating an emotional resonance and inspiring global viewers to experience Taiwan firsthand. 

Following this production, the TTA will continue to employ innovative strategies to attract global visitors, offering them high-quality travel experiences.

Production background

The video was directed by Andrew ST Gregg and produced by Taiwan Dentsu’s creative team. 

It uses advanced cinematography and storytelling to bring to life Taiwan’s breathtaking mountain and sea vistas, seasonal celebrations, and cultural diversity. 

Gregg emphasized that he sought to portray Taiwan from a foreign visitor’s perspective. He added that the time he had spent exploring Taiwan’s landscapes and indigenous cultures had left him awed by the island’s beauty and energy.

The TTA also announced that the new promotional video will premiere on major media channels in Europe and the United States, followed by global social media and online releases. 

Thanks to this wide release, Taiwan’s many charms will be continuously showcased through the captivating visuals.