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Text before bed! London hotel launches library with literature to aid sleep

Text before bed! London hotel launches library with literature to aid sleep

Megha Paul

- July 3, 2019

Sheraton Grand London Park Lane has partnered with its neighbour Hatchards, the oldest bookseller in London, and a sleep expert and chartered psychologist, to create the ZZZ-list, an exclusive library containing a specially curated selection of books designed to help guests get the best night’s sleep possible. 

With falling asleep in a new bed being one of the biggest challenges faced by travellers, the one-of-a-kind library houses 30 scientifically selected fiction and non-fiction works that will ease weary travellers into a peaceful slumber.

Working with Dr David Lewis, sleep expert and chartered psychologist, a unique set of guidelines were devised that the books had to meet, such as use of short sentences and concluding chapters meeting the brain’s desire for completeness. This formula was used by Hatchards to curate the ZZZ-list library placed in the hotel’s exclusive Club Lounge.

Dr David Lewis said, “A leading theory suggests that sleep may provide the brain with an opportunity to “rebalance” itself. Falling asleep in a bed that isn’t your own can be difficult and the ever-growing use of smartphones and tablet computers during evening hours can cause sleep disturbances – meaning those staying in a hotel can sometimes find it harder to get to sleep.”

The Sheraton Grand London Park Lane already boasts the renowned Sheraton Signature Sleep Experience, featuring innovative bedding and fragrance collections, designed to help guests attain the perfect night’s sleep. Justin Pinchbeck, general manager at the hotel commented, “Adding ZZZ-list access to our Club Room offering was a natural step for us to elevate the hotel experience for our guests. We are also lucky enough to have a number of international guests, so it was really important for us that the ZZZ-list included stories relevant to all cultures.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Text before bed! London hotel launches library with literature to aid sleep

Megha Paul

- July 3, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats