The Tourism Authority of Thailand (TAT) brought its home country’s sustainable and responsible tourism initiatives to the forefront at ITB Asia 2024 in Singapore.

Thai minister of tourism and sports Sorawong Thienthong, together with Thai ambassador to Singapore Ureerat Chareontoh and TAT governor Thapanee Kiatphaibool, presided over the opening ceremony of the Thailand Pavilion where TAT presented the country’s tourism initiatives which are aligned with the government’s Ignite Thailand’s Tourism vision. 

The Thailand Pavilion featured the Kingdom’s distinctive attractions, including the “Five Must-Do” experiences, which spotlighted Thailand’s unique charms in both renowned and lesser-known destinations. 

Visitors were invited to participate in hands-on DIY activities, crafting souvenirs from upcycled materials sourced from marine debris, reinforcing Thailand’s commitment to environmental guardianship.

During the event, Thailand also received the 2024 Global Partner Award for Most Popular Destination” from Trip.com, reflecting the nation’s enduring appeal among international travellers and the strength of the partnership between TAT and Trip.com in promoting Thailand as a premier travel destination.

A diverse delegation

In collaboration with the Phuket Tourism Association, TAT brought together 32 Thai tourism operators, including hotels, resorts, tour services, water parks, and golf clubs, alongside strategic partners TAGTHAI and Thailand Privilege Card. 

Over 800 business-to-business meetings were conducted, creating valuable new opportunities for Thai tourism enterprises.

Last year, over one million Singaporean travellers visited Thailand, and this year, between January and 21 October, 747,994 Singaporeans had already arrived, with Bangkok, Songkhla, Phuket, Krabi, and Pattaya among the most popular destinations.

For 2024, TAT aims to attract over one million Singaporean visitors, generating a projected tourism revenue exceeding 48 billion Baht. Key target segments include cross-border and Fly & Drive travellers, Health & Wellness, sports tourists (especially those interested in golf, cycling, marathons, and Muay Thai), youth, and cruise passengers.