The Advantage Travel Partnership announced the appointment of Nick Wickers as its new head of supplier partnerships.
Wickers’ remit covers the air, ground and technology sectors; likewise, he will operate within the consortia’s global business travel team.
While Wickers reports directly to managing director for global business travel Andrea Caulfield-Smith, he will also work closely with commercial director John Sullivan and chief commercial officer Kelly Cookes. This is to ensure that the Group remains laser focused on leveraging its significant global size and scale, delivering enhanced commercial benefits to all its members.
Maintaining strong and trusted partnerships
In this new role, Wickers curates a defined strategy to build and maintain strong trusted partnerships with key suppliers to negotiate the best commercial opportunities, building on the Advantage Air Programme and other products for its members, adapting to the ever-changing landscape of the travel industry and working with Advantage’s supplier partners as their commercial models evolve.
Wickers said of his new position: “I’m thrilled to be joining Advantage at what clearly is an exciting time in its evolution, bringing my passion and experience to help drive a best-in-class supplier offering to its members. I can’t wait to get out and about and hear first-hand how we can build further on the already outstanding commercial partnerships that deliver real value to the Advantage membership.”
