A new initiative aimed at promoting and supporting the re-opening of London’s finest hotels post lockdown, anticipated from 17 May onwards has now been unveiled. Hotel Week London will take place from 28 May to 6 June 2021, bringing together a diverse and exciting collection of London hotels from all corners of the capital – all offering superb discounted rates and unique value-added packages with the aim of enticing Londoners and British travellers to explore London once again.

Guests will be able to book to stay at any time during this week to redeem exclusive offers and rates, and bookings will be available to be made from 12 April 2021. These unique packages have been tailor-made for the campaign but many will be extended until the end of June, allowing for multiple stays and longer booking opportunities.

Participating properties include luxury hotels such as DUKES London in the heart of St James’, the Hyatt Regency London – The Churchill in Portman Square, the Corinthia and the Dorchester, as well as more affordable options, including The Tower Hotel, The Standard, Ruby Lucy Hotel and Mama Shelter London Shoreditch. As well as offering exclusive rates available during Hotel Week London only, each of the 35 participating hotels has designed its own experience or added value activity, ranging from pizza-making classes, transfers by vintage car from London stations, to room upgrades, Michelin-starred dining and cocktail-creation classes.

All participating hotels and their respective offers can be found on the dedicated Hotel Week London website and bookings can be made either by clicking through to the participating hotel’s reservation site or by calling the hotels directly, quoting ‘Hotel Week London’.

The last 12 months have been an incredibly tough time for the UK tourism industry and in particular the London hotel sector. By joining forces and working together as a collective, Hotel Week London sends out a stronger message that the city is back, open for business and ready to welcome back British visitors.

Hotel Week London is the brainchild of MMGY Global, the leading integrated marketing company specialising in the travel, tourism and hospitality industry.

Commenting on the newly launched campaign Jonathan Sloan, executive vice president of Middle East and Europe at MMGY Global said: “There has never been a better time to come and explore London. As the hotel sector reopens there is a unique window for domestic travellers to experience the city without the normal influx of international visitors and offering the opportunity to support London hotels that have been particularly affected over the last 12 months. Hotel Week London gives us the opportunity to escape our homes while enjoying super deals from some of the capital’s finest hotels.”