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The great outdoors: Brits turn to high-octane activities to unwind

The great outdoors: Brits turn to high-octane activities to unwind

Megha Paul

- December 30, 2019

Millions of Brits are ditching a bath and slippers in favour of high-octane activities to unwind. A poll of 2,000 adults found in the event of extreme stress, nearly one in five will do something active outdoors.

Half go so far as to say playing a sport or being active is a ‘real release’ from the pressures of everyday life. Among the thrilling ways Brits release the pressure valve of their life are skiing, mountain biking or throwing punches in a boxing ring.

The study, by the Heathrow Airport, also found one in four adults have had times when they’ve been so stressed, they’ve booked a holiday to have something to look forward to, with 14% planning a trip designed to get their adrenaline racing. One in 10 have booked a skiing trip, while others have taken holidays to locations where they are able to try hang gliding, water skiing or surfing.

A spokesperson for Heathrow, which commissioned the research to mark the launch of a new ski route, said: “We could all do with making sure we deal with our stress – and doing something exciting can help. An activity or trip that takes you out of your comfort zone can help to focus the mind on the task at hand, rather than dwelling on potentially stressful thoughts or anxieties.”

The study also found three quarters of Brits describe their lives as generally stressful, and 76% believe they’ve also got more susceptible to stress as they’ve aged. But more than a fifth feel ‘completely free’ when they’re doing something that gets their blood pumping. And a third say it makes them feel ‘alive’.

And even though millions love nothing more than pushing past their own limitations and getting out of their comfort zone, 42% still prefer a beach holiday with minimal activity. But four in 10 believe if they go on holiday and there’s nothing much to do, their mind wanders too much, making it hard to relax.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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The great outdoors: Brits turn to high-octane activities to unwind

Megha Paul

- December 30, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats